VHT Studios Acquires Collabra Technology’s TourFactory to Unite the Nation’s Largest Real Estate Photography Networks |


ROSEMONT, Ill. and SPOKANE, wash., Dec 2, 2021 / PRNewswire-PRWeb / – VHT, Inc., the parent company of VHT Studios, and Collabra Technology, Inc. today announced the acquisition of the TourFactory photography network.

This transaction brings together the two largest real estate photography networks in the country, providing unparalleled coverage for home, property and business marketing nationwide real estate brokerage firms, property management companies, mortgage providers, valuation firms and any company that needs stunning professional photography.

The combination of photographers from VHT Studios and the TourFactory network of independent photographers and photo companies gives leading national real estate brands access to the world’s largest network of professional real estate photographers. It also ensures that local real estate agents have access to even more dedicated visual marketing professionals with additional tools and resources to provide world-class service.

As part of this transaction, VHT and Collabra have entered into a multi-faceted partnership that will shape the real estate marketing industry for years to come. Under the terms of the agreement, Collabra will acquire an interest in VHT, Inc. and VHT will own and manage the TourFactory platform for real estate photographers. Collabra will continue to offer its industry leading listing marketing technology through the TourFactory network. In addition, VHT Studios will now become a sales channel for Collabra’s powerhouse marketing solutions and provide current and future VHT customers with access to Collabra technology.

The merger strengthens VHT’s market leadership by expanding the reach and depth of its real estate photography platform and support for real estate photographers. It will also allow Collabra to focus on developing new and innovative marketing technologies for an industry that is in a state of siege due to disruption.

“This partnership means improvements and benefits for the TourFactory platform, vendors and customers by leveraging VHT’s 22 years of experience in developing new visual marketing technologies for real estate,” said Brian Balduf, CEO and Chairman of VHT Studios.

“Real estate professionals anywhere in the country can get high quality, professionally produced photographs, 3D tours, drone videos, aerial photography, floor plans and virtual staging from local experts using the resources of the industry pioneer,” added Balduf.

TourFactory and VHT Studios are both long-established and trusted brands in the real estate photography and visual marketing industries with over 40 years of combined experience.

“TourFactory has always focused on empowering local photographers by providing a convenient and robust platform to help them manage their businesses and provide marketing services to their customers,” said Russ Cofano, CEO of Collabra Technology.

“VHT Studios is a fundamental business partner to the country’s leading realtors, developers and property management firms. The combination offers the best of both worlds and makes it even easier for real estate professionals to work with the best creative talents in their markets and also to have access to powerful marketing tools, “added Cofano.

Terms of the acquisition were not disclosed.

About VHT Studios

VHT Studios offers top professionals who want to become even more successful, excellence in professional photography, virtual tour videos, virtual staging, interactive floor plans, drone photography and video, 3D tours and image management services. Since 1998, VHT Studios has managed the corporate real estate photography and video programs for market leading and national real estate companies in order to maximize their return on investment in the visual assets used to promote their properties, brokers and brands. VHT Studios services ensure that properties are seen more, sold faster, and sold and rented at a higher price, which also helps attract new customers. More information is available at http://www.vht.com.

About the Collabra technology

Collabra Technology provides digital marketing technologies and services that enable real estate agents, teams, brokers, property developers, and developers to accelerate sales through powerful digital marketing solutions. Please visit CollabraTechnology.com for more information.

Media contact

Michelle Damico, VHT Studios, 1 3124236627, [email protected]


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