Ready for the wedding season: pop-up shop highlights the work of the local entrepreneur |


SHEPHERDSTOWN – 2020 was a terrible year for many brides. The cancellation, postponement or serious change of wedding plans has become a common occurrence in the average wedding experience in 2020.

But for some brides, getting married unexpectedly resulted in better things during a difficult year for weddings.

That was exactly the case for Shepherd University business graduate Hailey Muhammad. Hailey married her husband, Shepherd University assistant basketball coach, Naim Muhammad, in September. The work she did to personalize her wedding amid the COVID-19 pandemic by creating her own signs and wedding accessories proved to be the inspiration she needed to start her own business, The Crafty Designs . Over the weekend, Hailey hosted a pop-up shop for her business in Evolve, along with her husband’s photo shop and a friend’s earring shop.

“I officially started this business in December 2020,” said Hailey. “I fell in love with creating personalized products and I received a lot of compliments for the things I did for my wedding. I wanted to keep creating gifts for others! “

Hailey, who describes herself as a detail-minded person, said she started her business selling personalized mugs and cheese platters as Christmas gifts through her website, When the Christmas stress was over, she decided to focus her personalization efforts on developing a range of wedding items, ranging from personalized bridal attire to all kinds of signage.

“I’ve always wanted to start my own business and I have enjoyed creating products like this,” said Hailey, noting that she loves working hard to create her customers’ dream items. “I really love what I do. I’ll give you 20 mockups to make sure we make your vision a reality. It is really important to me that my products make my brides happy! “

Hailey’s business model encompasses both the sale of bespoke pieces and the rental of pre-made, slightly less personalized items for weddings. She also continues to offer some customizable non-wedding attire, signs, and other items on her website. Customers in Northern Virginia and Jefferson Counties who want to avoid the shipping cost should ask Hailey to place their orders at an agreed time and location.

Although she currently works full-time as the Talent Acquisition Manager for Sunrise Senior Living, Hailey hopes that with hard work and connection with other wedding vendors and locations, her business will eventually turn into a full-time job.

“I never thought I was creative, but I fell in love with trying and failing when it wasn’t nice. You can practice creativity – you don’t have to be born with it! ”Said Hailey. “I do it with pleasure! I love to create. I just put my heart into it. “


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