Neiman Marcus Introduces Brand New Fall 2022 Campaign: Live Your Luxury

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The campaign inspires to live in the moment, find luxury in the everyday and stay true to it Your uncompromising personal style

Dallas, August 29, 2022 /PRNewswire/ — Neiman Marcus proudly announces the launch of its Fall 2022 campaign. Titled live your luxury This brand new, company-wide endeavor encompasses everything it means to be proud of yourself—right in the moment. Inspired by Neiman Marcus’ Customers’ desire for genuine expression is an example of how luxury should be lived – and loved – in all the rhythms and instances of everyday life. The campaign takes a 360° approach, inspiring discovery across advertising, in-store visuals, The Fall Book, events, digital content and video. As a springboard for Neiman Marcus’ general brand development; Live your luxury will serve as a strategic and creative platform for the brand.

The campaign encourages Neiman Marcus clients to live and move through life in a way that suits the individual, with confidence, boldness, eclecticism, charisma and purpose. Live your luxury answers a call for novelty and uniqueness, giving customers permission (and power) to embody the term in any way they see fit. Style these days is so much more than just the clothes and accessories you put together; Living the way you want – while remaining optimistic – is the real luxury there is.

Live your luxury takes a sovereign, vital step with carefree vigour. There’s an obvious disrespect, but there remains a deep interest in sophisticated and elegant fashion. Musicality abounds and a compositional emphasis on self-expression and individual character is key. Colorful, energetic, humorous and captivating, the campaign’s video vignettes demonstrate that luxury is not material and should not be saved for a perfect moment. The ethos is quite the opposite: luxury is for the here and now, so make it your own. It’s time to live it.

“This campaign signals a reinterpreted perspective of luxury that ultimately means something different and often very personal to the individual,” says daz McCollChief Marketing Officer, Neiman Marcus. “It’s not just about styles or trends – and the unspoken expectations that come with them. It’s about how you wear a piece or a look, when you wear it, why you wear it and what it means to you. It’s about letting luxury flow into our everyday lives as a mindset and prism – and embrace it all.”

The video advertising shows the most important principles of Neiman Marcus’ Value propositions – relationships, assortment, curation, inclusivity – and shows how style consultants inspire clients to live their luxury. The lead’s charisma and charm exemplify how they make every moment remarkable, solving style puzzles and guiding customers through the range with ease.

Filmed on location in NYC and the surrounding Tri-State area through a list of top creatives (credits below), the images and videos highlight a variety of designers and talent and bring client relationships to life. Throughout, models are seen in moments of happiness and freedom – smiling, socializing, and twinkling through the scene (distinct camera angles add to the kinetic energy). a spirit of the extraordinary.

The campaign consists of product-oriented chapters, including the flagship fashion story, the art of fashion, sonically inspired recordings of the season’s most coveted ready-to-wear from global luxury brands such as fendi, diors, Prada, Chanel and Gucci. In total, Live your luxury includes 418 brands for women, men, children, household and beauty. Other campaign segments include: designer menswear, coats (all genders), colors, shoes and handbags, alternative evening wear (all genders), platforms, jewelry, men’s tailoring, kids and beauty. In addition, there are editorial functions, including The list-featuring style tips and takes from Neiman Marcus Vice President of Luxury Fashion Jodi Khan, Neiman Marcus Lords fashion director Bruce Pask, Harper’s Bazaar Fashion News Director Rachel Tashjian and esquire editor-in-chief Michael Sebastian-and the refresher, which addresses emerging trends in fashion and beauty.

The Fall Book is packed with even more original content, including interviews with Donatella Versace and Casablancas Charaf Tajerand a Q&A with David Yurmans Evan Yurman. This printed tome – a staple Neiman Marcus’ storied story – also features Valentina Sampaio on the cover. She is the first time a transgender woman has appeared on the outside of the book. Supplemental campaign material includes interviews with style consultants and more – all capturing and reflecting on the world of Neiman Marcus under the paradigm of Live your luxury.

Neiman Marcus’ Live your luxury campaign continues 29.8with digitally-led content appearing online and in stores, while being supported via email and social media.

Neiman Marcus customers can discover exclusive access, superior service and unique experiences both online and in person. As a fashion expert and established industry leader, Neiman Marcus welcomes customers to visit our stores and arrange private shopping appointments with expert style consultants.

Follow @neimanmarcus and #neimanmarcus on social media.

Link to assets here.

#NeimanMarcus #Liveyourluxury

ABOUT NEIMAN MARCUS

Neiman Marcus is a Dallas-based luxury retailer offering customers access to exclusive and emerging brands, forward-thinking service and unique experiences since 1907. Every day, Neiman Marcus connects with customers around the world and delights them with exceptional experiences across 37 stores across the US, the largest US luxury e-commerce platform and industry-leading distance selling and personalization technology. From delicious dining and pampering beauty treatments to bespoke experiences and exclusive products, there is something for everyone. To keep up to date with the latest Neiman Marcus news and events, visit neimanmarcus.com or follow the brand on Instagram, Facebook, and YouTube Twitter.

Neiman Marcus Group is a relationship company that walks with love in everything we do for our customers, employees, brand partners and communities. Our legacy of innovation and culture of belonging guide our roadmap to revolutionize luxury experiences. As one of the largest multi-brand luxury retailers in the US with the most desirable brand partners in the world, we deliver exceptional products and intelligent services, made possible by our investments in data and technology. Through the expertise of our 10,000+ employees, we deliver and scale a personalized luxury experience across our three channels of in-store, e-commerce and distance selling. Our NMG|Way culture, driven by our people, combines individual talents into a collective strength to make life extraordinary. Our flagship brands include Neiman Marcus and Bergdorf Goodman. Visit neimanmarcusgroup.com for more information.

NOTES TO EDITORS

HISTORY: Art of fashion

PHOTO: Arnaud Pyvka

ARTISTIC DIRECTOR: Pamela Libonati/Tim Flannery

COPY DIRECTOR: Selina Gordevich-Lowes

DESIGN MANAGEMENT: Stephen Arevalos

MODELS: DNA_Indira Scott, Elite_Sean Levy, SOCIETY_Nataliya Bulycheva, ELITE_ Yoonmi sun

LOCATIONS: tristate area

HISTORY: Men’s designer

PHOTO: Arnaud Pyvka

ARTISTIC DIRECTOR: Lori Stadig

COPY DIRECTOR: Selina Gordevich-Lowes

DESIGN MANAGEMENT: Stephen Arevalos

MODELS: IMG_Zheng Zhang, SOCIETY_BABACAR N’DOYE, SOCIETY_LANDER DALTON

LOCATIONS: tristate area

HISTORY: Alternative evening

PHOTO: Guy Aroch

ARTISTIC DIRECTOR: Pamela Libonati/Malcolm Hall

COPY DIRECTOR: Selina Gordevich-Lowes

DESIGN MANAGEMENT: Lisa Garcia

MODELS: WOMEN_Valerie Scherzinger, WOMEN_ Nyasha Matonhodze, MUSE_Jocelyn Corona, MARILYN_Awuor Dit, ELITE_Carlotta Kohl

LOCATION: Lotte New York Palace, Beauty+ EssexGrand Boucherie

HISTORY: color

PHOTO: David Romer

ARTISTIC DIRECTOR: Malcolm Hall

COPY GUIDANCE: Matt Hudak

DESIGN MANAGEMENT: Lisa Garcia

MODELS: Society_Ysuanny Brito, Lions_Valentina Sampiao, Wilhelmina_Emma Gu, Muse_Jocelyn Corona, Ford_Christina Kruse,

POSITION: new York city ​​streets

HISTORY: Jewelry

PHOTO: Yulia Gorbachenko

ARTISTIC DIRECTOR: Lori Stadig/Tim Flannery

COPY GUIDANCE: Matt Hudak

DESIGN MANAGEMENT: Jennifer Hart

MODELS: Aliana King

LOCATION: Studio

HISTORY: Coats_ Ladies and Gentlemen

PHOTO: David Romer

ARTISTIC DIRECTOR: Lisa Dotson

COPY GUIDES: Matt Hudak and Selina Gordevich-Lowes

DESIGN MANAGEMENT: Stephen Arevalos

MODELS: DNA_Ariel Nicholson, FORD_ MarianaBarcelonaDNA_Youssof Bamba, NEXT_Erin Mommsen, SUPREME_Nuri Son

LOCATION: New York City rooftops

HISTORY: Tailoring_Men

PHOTO: David Romer

ARTISTIC DIRECTOR: Malcolm Hall

COPY GUIDES: Matt Hudak and Selina Gordevich-Lowes

DESIGN MANAGEMENT: Stephen Arevalos

MODELS: MUSE_SERIGNE LAM

POSITION: NYC Street

STORY: Must Haves_ Ladies and Gentlemen

PHOTO: Tom Schirmacher

ARTISTIC DIRECTOR: Malcolm Hall

COPY DIRECTOR: Selina Gordevich-Lowes

DESIGN MANAGEMENT: Jennifer Hart

MODELS: FORD_ MarianaBarcelonaNEXT_Alexis Chaparro

LOCATION: Studio

HOME PAGE

PHOTO: David Römer

ARTISTIC DIRECTOR: Pamela Libonati, Malcolm Hall

DESIGN MANAGEMENT: Stephen Arevalos

COPY GUIDES: Matt Hudak and Selina Gordevich-Lowes

MODELS: Society_Ysuanny Brito, Lions_Valentina Sampiao, Wilhelmina_Emma Gu, Muse_Jocelyn Corona, Ford_Christina Kruse, Next_Donovan Santos, Soul_MBAYE, Next_Mason McKendrick

POSITION: new York city ​​streets

VIDEO: Art of Fashion women’s and men’s designers

VIDEOGRAPHER: Joe Cohen

EDITOR: Jason Reimer

CREATIVE AGENCY AND PRODUCTION COMPANY FOR LIVE YOUR LUXURY:
young hero

SOURCE Neiman Marcus Holding Company, Inc.

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