Experts talk about the good, the bad, and the ugly found on listing shoots
CHERRY HILL, NJ, September 26, 2022 /PRNewswire/ — HomeJab, which provides on-demand professional real estate photography services to real estate agents in all 50 states, released its first annual “Rants and Raves” survey of professional real estate photographers.
HomeJab, which has delivered more than 4,000,000 images to help realtors sell and rent more than $35 billion in Listings, surveyed more than 100 professional real estate photographers for its survey.
“Research consistently shows that professional real estate photography helps sell homes faster and for more money,” said the HomeJab founder and CEO Joe Jesuele. “Mostly (67%) professional real estate photographers work with very cooperative sellers. But all too often, salespeople aren’t as cooperative as they should be, and sometimes, surprisingly, they’re not cooperative.”
According to Jesuele, a leading real estate imaging expert, the HomeJab Rants and Raves survey uncovered a number of “best practices” for home sellers that are shared by photography professionals almost universally.
Among the survey results, the top 5 things professional real estate photographers want all sellers to do before a shoot (which most don’t):
- Declutter – 95%
- Remove objects in the path of a photo (toys, bikes, inner tubes, etc.) – 86%
- House cleaning – 75%
- Fix lightbulbs – 73%
- Clean paths and driveways (remove cars) – 54%
The survey also discovered “the one thing sellers forget” that bothers professional real estate photographers: decluttering before the shot. A common complaint from photo professionals was that many salespeople tried to tidy up during the shoot and went from room to room at the last minute.
“Moving clutter from room to room like music chairs disrupts the flow and slows down the process,” said a real estate photographer from Lakeland, Flawhich adds significant extra time to a shoot.
“Many vendors start preparing after I arrive,” observed a photographer from Chicago. “You should know that the house should be ready when you arrive.”
The HomeJab survey also asked professional real estate photographers what sellers value most.
The consensus: to have the house ready when they arrive.
A photo professional from austin notes that having the house “tidy – clean and tidy” is a great help. An experienced photographer Greenwood Village, ColoradoShe adds, “A place that’s ready when I arrive — that’s great.”
And when asked, “What can a seller do to make your job easier?” There was less consensus among professional real estate photographers on advice, including whether the seller should stay or go.
While real estate photographers need salespeople to avoid them, some say salespeople should leave during the shoot. But other photographers want to be within earshot for permission to make minor adjustments to enhance a photo.
The HomeJab survey also revealed that some photographers don’t want to be interrupted with questions, while others enjoy bantering with a salesperson.
The best approach, according to HomeJab’s Jesele, is that “resellers should ask what they can do to make the professional’s job easier in the beginning. The result will be better photos, the pro tells us.”
Other suggestions photographers have for sellers to make their job easier:
-Control your pets
-Park cars on the street
– Be ready to grant access when the photographer arrives
Advice from real estate agents
Many photographers also said they rely on the real estate agent to work with the seller to ensure the home is tidy and clean when they arrive for the shoot.
“Good agents get to a property in good time and turn on all the lights and clean up anything that shouldn’t be there,” said a Cherry Hill, New Jersey-based photographer, adding, “Bad agents are late and demand that everything be cleaned perfectly.”
The surveyed photographers also shared what they wish every agent would tell their seller, including these top three recommendations:
- Photographers cannot retouch photos, remove anything (editing instructions will be provided by the seller’s representative and HomeJab will handle the editing)
- How much time the photographer needs.
- Photographers cannot send the photos directly to the seller. Instead, the seller receives them from his agent.
Other things the HomeJab “Rants and Raves” poll found that professional real estate photographers value most:
- Leave all the lights on, fans and TVs off, and any shades or blinds open
- Secure your pets, keep the house away from other people and stay out of the way
- Ensure photographer access is easy and available upon arrival
“Don’t underestimate the photographer,” advises one. “We are part of the sales success of the property.”
Learn more at HomeJab.com.
Kevin Hawkin (206) 866-1220