May 24, 2022
Apple is expanding Today at Apple Creative Studios, offering new opportunities for young creatives
Select Apple Store locations around the world are hosting brand new Creative Studios sessions open to the local community
CUPERTINO, CALIFORNIA Apple has announced plans to extend its Today at Apple Creative Studios initiative to even more young creatives from underrepresented communities around the world. The expanded program offers career-enhancing mentoring, training, and resources across a variety of artistic disciplines, now including all-new curricula for app design, podcasting, spatial audio production, and filmmaking. This year, Creative Studios will open in seven new cities including Nashville, Miami, Berlin, Milan, Taipei, Tokyo and Sydney. It will also return for its second year in Chicago; Washington, D.C.; New York City; London; Paris; Bangkok; and Beijing.
“Our stores have long provided a platform to showcase the vast talent of local artists, and our retail teams are proud to play a role in supporting creativity in their communities and creating a place where everyone is welcome,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People. “We are extremely grateful to our Apple Creative Pros, our retail team members and local partners who, together, enable us to expand access to free arts education and mentoring to even more communities.”
Designed to support young people struggling to get a quality creative education, Creative Studios connects attendees with mentors from Apple and more than 30 nonprofit community partners specializing in areas like books and storytelling, app design, radio and podcasts, and photography. Movie and TV. Participants receive hands-on training, education and feedback on their projects. In addition to nurturing participants’ creative skills, mentors will encourage them to think about how their talents can foster social change in their communities.
Apple Stores in select cities will also host public Today at Apple Creative Studios sessions. Led by established artists mentoring young attendees at Creative Studios and Apple Creative Pros, these free events are open to the public. Sign up at apple.com/today.
“It’s been an honor to share my passion for Apple technology and storytelling with these young people,” said Rudy P., an Apple Creative Pro at Apple Carnegie Library in Washington. “Technology came into my life from a young age and completely changed my career. My hope for these published authors is that they continue to tell their life stories. The world needs their point of view.”
Last year, over 400 young people took part in Creative Studios’ programs. Communities celebrated the books, films and music created by participants and showcased participants’ art via Apple TV, Apple Books and Apple Music.
This year’s program includes:
App Design (New York)
New this year, Creative Studios New York will offer women and non-binary creators mentoring, insight and resources as they build apps to create social impact.
Books and Storytelling (Miami, Washington)
Young creatives in Washington will hone their creative writing and visual storytelling skills while creating their own whiteboards, audio books, and storyboards. In Miami, Apple is joining community partner O, Miami in a program for emerging BIPOC+ artists to explore storytelling through the creation of micro-audiobooks.
Music, Radio and Podcasts (Berlin, Nashville, Chicago, Paris)
Aspiring musicians in Berlin learn about radio production while exploring issues of belonging under the guidance of inspirational mentors and working closely with Refuge Worldwide and Open Music Lab. In Nashville, the program, in partnership with the National Museum of African American Music, will specialize in spatial audio recording by allowing attendees access to Apple Music Studios. In Paris, participants will build skills in creative storytelling, audio engineering and recording through new programs focused on podcasting. And in Chicago, young Southwest Side creators will amplify their own narratives and stories around belonging and identity through an experience focused on radio production and audio/video experimentation.
Art and Design (Taipei, Milan)
Creative Studios in Taipei and Milan will match mentors with aspiring young designers as they explore identity while designing, creating and promoting content that represents themselves and their communities. In Milan, attendees will have the opportunity to create an inclusive media landscape through a program that celebrates the diversity of fashion, art and design, led by Afro Fashion, while Taipei’s program creates a safe space for young people to explore gender and identity exploring creativity. These programs guide participants through production, provide mentoring and inspiration, and provide access to design industry resources and insights.
Photography, film and television (London, Sydney, Beijing, Tokyo, Bangkok)
Participants in London and Sydney will explore identity, culture and representation while creating short documentaries and building skills in cinematography, directing and editing, with feedback and insights from established artists. In Beijing and Tokyo, participants receive professional guidance to immerse themselves in photography and videography to tell their own stories. In Bangkok, Apple is joining community partner Saturday School Foundation for a second year, offering young creatives the opportunity to explore a wide range of Apple-led sessions led by Apple’s Creative Pro team. This six-week in-store program focuses on photography and music creation.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple is the world leader in innovation with the iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s five software platforms – iOS, iPadOS, macOS, watchOS and tvOS – offer seamless experiences across all Apple devices and empower people with groundbreaking services like the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are committed to making the best products in the world and leaving the world better than we found it.
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