10 Ways Freelance Photographers Can Maximize Productivity


A freelance photographer is responsible for finding new clients, taking photos, editing them, and preparing invoices.

These small tasks can affect your productivity. However, with these productivity tips, you can always make the most of your productive hours and keep making money doing what you love to do.

1. Automate time-consuming tasks

Email illustrated in neon

To become a more productive freelance photographer, you need to streamline all tasks through automation like email marketing, bids, and bookings. You can use various tools available to automate these responsibilities.

Stop manually sending emails to your prospects and automate email marketing. You can try free online web apps like Moosend, Mosaico, BEEFree, Dyspatch, etc.

You can also use tools and plugins to automate bookings with features like customer location information, two-way syncing from Google Calendar, and multiple payment options.

2. Create templates for frequent email communications

Do you keep writing the same email? You can save time by creating customizable templates. These are useful for sending to customers at various points in your workflow, e.g. B. the introductory email.

When you have reached this workflow segment, look for a suitable template. After that, all you need to do is provide the customer information before sending it. This will avoid hasty typing errors and save time by writing new e-mails every time.

Related: How to Send Bulk Email in Gmail from Google Sheets

3. Create a dedicated workspace

a workplace of a photographer

While many freelance photographers work from home, in most cases you shouldn’t edit the images half-lying in bed. In some situations, you may be able to get away with a casual job. However, you will be tempted to get distracted over time.

To be productive, you should have your own workspace. It is best to use a free space as a workplace. Alternatively, you can set up a desk in your living room or bedroom.

In addition to having a dedicated workspace, you also need to stay organized. You should keep your photography equipment in a designated place so that you can find it easily. Likewise, your desk should be free of unnecessary items, and so should your computer desktop.

4. Set up the right systems for effective photo editing

Editing photos is one of the most time-consuming tasks in the photography industry. If you can spend less time editing, you can use that time to do more photo shoots and attract new clients.

The best way to improve editing efficiency is to edit photos in large batches. You can also create custom keyboard shortcuts for the most commonly used editing action. This will save you thousands of keystrokes during photo editing sessions.

Related: The Best Easy To Use Photo Editing Software For Beginners

5. Maintain a calendar

User management calendar app

Even as a freelancer, you need to keep a calendar for your schedules. Use apps like Calendly to schedule meetings and appointments with your customers. Such applications allow you to set a specific time for meetings.

If you work as a freelancer alongside a full-time job, these apps protect your working time and schedule the freelance tasks for the remaining blocks of time.

6. Manage social media posts with a scheduling app

While working as a freelancer, you need to use your social media accounts to market your services. However, creating social media content and posting it at the best time of the day can slow your focus and reduce productivity.

Get out of this situation by planning ahead and planning your posts. Prepare content in bulk for platforms like Instagram when it’s convenient for you. You can avail the help of online social media post planner tools that will publish the posts on your behalf when your followers are most active.

Related: The Best Instagram Post Scheduling Apps

7. Always have a notebook handy

Write ideas on notebook

Photography involves creative ideas, and as a freelance photographer, it will be daunting to forget about some innovative ideas because you didn’t write them down.

You can always come up with ideas to improve your photography business or practice. It would be foolish to rely on your memory to remember it later. Immediate implementation may also not always be possible if the other important tasks are neglected.

Hence, you must always have a notebook with you to write down the ideas you receive. It ensures that you can jot down whenever inspiration strikes and look at it later. If you don’t like pen and paper, there are plenty of note-taking apps out there for desktop and mobile devices.

8. Create a portfolio website

A photographer is an artist and your photo portfolio speaks louder than words. Every time someone comes up to you and asks about your portfolio, don’t keep sharing random photos via email or WhatsApp.

You can showcase the best examples of your photography through a well-oriented and structured portfolio website. The next time someone wants your portfolio, share the website to impress them.

When creating a portfolio website, make sure it has the following features:

  • A responsive user interface (UI) suitable for any device.

  • Contact information with reasonable visibility.

  • Your best pictures with the option to view them in their original size.

  • Minimalistic, neat and modern design.

  • Links to all of your social media accounts.

respond to phone calls from the customer

Every customer is valuable to a freelance photographer. Ignored phone calls and delayed replies to emails can cost you a potential customer. Someone who contacts you about a photo service means they have found you and are considering hiring you at that point.

A late response means they can reach out to someone else and hire them instead. Quickly end the call and get hired. A quick response also means that you have one less task on your to-do list and can concentrate fully on the work.

10. Set a time to surf the Internet

As a photographer, you already spend a lot of your time looking at your computer screen to do photo and video edits. By minimizing your internet browsing time, you will reduce the strain on your eyes and brain.

Limit the amount of time you spend online and on social media every day. While reading informative articles may seem productive, it takes your attention and hampers productivity. You can get help from the apps that control your social media and internet usage.

Successful as a prolific freelance photographer

As a freelance photographer, you can increase your productivity by keeping all distractions at bay. Additionally, switching to online task management apps can help you become a more efficient freelance photographer.

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